Pointless cash-in tat?

I spotted this while Christmas shopping:



Lost, the board game.

I didn't look too closely at the rules but I'm assuming that you go round and round the board with each turn seeming like you are getting somewhere but ultimately realize its the same every time. This goes on ad nauseum until one by one the players get bored and wander off only to get excited about 'Heroes the board' game for a while. Eventually however they all end up pining for the great days of 'Firefly the board game' and 'Carnivale the board game' which are far more fun, its just a shame they stopped manufacturing them.