Web 2.0 and the SME @ bmedia

Tonight I'm doing a talk at bmedia, (West Yorkshire's media, new media and technology network) on the topic of Web 2.0 and how it relates to the SME.
I aim to cut through hype and misunderstanding and unearth the trends that led to Web 2.0, extrapolate these forward and give some pointers as to how it all can or will effect the enterprise.

I'll post up the presentation on this blog after the event.

Web 2.0 and the SME - Exploiting the potential of the 'New Web' for business
Stories about MySpace, Youtube and the new range of Google products abound, but Web 2.0 offers the potential for far more than consumer and entertainment applications. Ian will discuss how the SME can and must take advantage of these new technologies and new ways of thinking in order to stay competitive.